Update: A Shocking Peek Behind the Scenes at How Companies Pick the Colors of the Year
September 22, 2021
Drum roll, please. At long last, the time has arrived when our nation’s top color forecasters announce their much-anticipated Colors of the Year.
Haven’t heard of COTY? Just about every paint company and trend tracker out there today predict certain hues as “the next big thing” poised to dominate in fashion, home furnishings, and just about everywhere you look.
But how exactly are these shades determined—and by whom? And do these colors truly take off?
To find out, we interviewed leading paint and color forecasting companies to shed light on how these hues are selected from among thousands of options, and reveal the top COTYs of 2022.